TRUSTED BY F&B PROFESSIONALS, HORECA, AND HOME BAKERS WORLDWIDE.

Premium bar experience
Premium bar experience
Premium bar experience
Feel
Fuel for the creative kitchen

Our Signature

Products

Feel’s signature products are engineered for the demands of modern kitchens. Consistent yield, stable performance, and flavor profiles that work across cuisines, from sweet syrups to savory seasonings and glossy glazes. Solutions you can trust, every single service.

Princess of Kenya
Golden Manhattan
Midnight Martini
Sunset Mojito
Engineered for culinary impact

FEEL THE EXPERIENCE

Your trusted partner for foodservice excellence — proudly serving HoReCa, bakeries, QSRs, caterers, beverage pioneers, and home bakers across the world.

Professional bartender crafting cocktails

Master Craftsmanship

Feel brings master craftsmanship to every corner of your kitchen. Our wide range of syrups, glazes, seasonings, and more are engineered for consistency, efficiency, and culinary creativity. Professional tools made for chefs who demand excellence — every time.

Engineered for culinary impact

OUR PRODUCTS

Feel products are not just tasty — they’re tools.
Precision-formulated for professional consistency, high yield, and performance across cuisines. Trusted by top chefs, and built for kitchens that demand the best.

Flavoured Syrups

Flavoured Syrups

Fruit Mixes

Fruit Mixes

Crushes

Crushes

Fondants

Fondants

Fruit Fillings

Fruit Fillings

Glazes

Glazes

Taste Enhancers

Taste Enhancers

Softy Premixes

Softy Premixes

Seasonings and Sprinklers

Seasonings and Sprinklers

Bar atmosphere with bokeh lights

Discover syrups, crushes, and fruit mixes,
Taste Enhancers designed for flavor, texture, and performance
— crafted to elevate every recipe.

Engineered for culinary impact

About Us

Feel was born from CEC’s rich legacy of manufacturing excellence. We specialise in premium fruit-based syrups, crushes, along with cake and confectionery decorations, as well as a wide range of Taste enhancers and sprinklers, crafted to serve across the HoReCa and F&B industry.
Over the years, we’ve expanded our product range, handpicked ingredients with expert care, perfected our processes, and made a good partnership with culinary professionals across the globe. Every product we make is shaped by a deep understanding of the Quality, Flavour, Taste and functionality. Experimenting with many raw materials every day to bring amazing experiences to our customers

our mission

To be the preferred partner for culinary professionals by delivering high-quality, fruit-based ingredients and decorations that empower creativity, elevate taste, and set new benchmarks in the food and beverage industry.

Our Values

Quality First
Quality first

We never compromise on quality. Every ingredient is carefully sourced and rigorously tested to deliver consistency, purity, and premium taste in every batch.

Quality First
Creativity & Craft

From bold blends to timeless classics, we take pride in flavour and taste innovation—meticulously crafted to inspire chefs, mixologists, and creators alike.

Quality First
Customer-Centricity

We listen, we adapt, we serve. Our products and solutions are shaped around the real needs of the people who use them—everyday and everywhere.

Quality First
Safety and Wellness

From clean labels to food-safe production, we uphold the highest safety standards to ensure both product integrity and consumer wellbeing.

Why Us

Quality First

Unmatched Expertise

75+ years of legacy under CEC, built on deep flavour knowledge and food innovation.

Quality First

Global Standards

Compliant with US and EU food safety norms to ensure quality you can trust.

Quality First

Innovation and Excellence

Pushing boundaries in taste and texture through constant product innovation.

Quality First

Sustainability First

Ethical sourcing and eco-conscious practices baked into everything we do.

Quality First

Versatile Flavours

A wide range of blends crafted for cafés, kitchens, bakers, and bartenders alike..

Quality First

Robust Quality Systems

Strict multi-stage testing ensures consistency, safety, and performance—always.

Contact Us

Head Office

#2/33

Alamelumangapuram Road

Ponpadi R.S. & P.O.

Tiruttani Taluk

Tiruvallur District - 631213

Tamil Nadu, India

Manufacturing Plant 1

#2/33

Alamelumangapuram Road

Ponpadi R.S. & P.O.

Tiruttani Taluk

Tiruvallur District - 631213

Tamil Nadu, India

Manufacturing Plant 2

No. 89, Thaduku Village

Nagari Mandal

Chittoor District

Andhra Pradesh - 517590

India